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The Ideas Generator Limited ("TIGL") has extensive experience in the creation of brand strategy and the development of brand plans. Our comprehensive skill set and contact network make this a one-stop shop for all aspects of a company’s marketing and sales activity.

Whether it is brand or product creation, rejuvenation of an existing portfolio, or a critique and re-engineering of your sales approach or product sourcing, TIGL is able to provide strategic support and guidance and recommend positive actions that lead to measurable commercial returns.

A deep understanding of how brands work, can be used and how their value can be maximised, is at the heart of our holistic approach to this discipline. The company’s experience is broad but has significant strength in retail, sports and fmcg markets (both UK and international).

Brand strategy, product development and sourcing

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